Life insurance isn’t a feel-good purchase. It’s a risk transfer.

A decent plan usually aims to cover some mix of:

• Income replacement (for a set number of years)

• Debt payoff (mortgage, loans, lines of credit)

• Childcare / education funding

• Final expenses

• A cushion for inflation and the “unknown unknowns”

Life insurance is not about expecting the worst. It’s about making sure your family doesn’t get hit with a financial mess on top of everything else.

So let’s make this simple, practical, and non-weird.

We are officially selling Life Insurance!

To celebrate, we underwrote our first client: Santa Claus.

Between the BMI (cookies), the hazardous occupation (roof jumping), and the experimental aircraft (sleigh), his premiums are... high. But if we can cover him, we can cover you.