When the sky opens up and stormwater starts to rise, your sump pump protects everything you love in your basement — flooring, furniture, keepsakes, the works. It’s not glamorous, but it’s one of the hardest-working systems in your house.

Life insurance isn’t a feel-good purchase. It’s a risk transfer.

A decent plan usually aims to cover some mix of:

• Income replacement (for a set number of years)

• Debt payoff (mortgage, loans, lines of credit)

• Childcare / education funding

• Final expenses

• A cushion for inflation and the “unknown unknowns”

Life insurance is not about expecting the worst. It’s about making sure your family doesn’t get hit with a financial mess on top of everything else.

So let’s make this simple, practical, and non-weird.

Is that your truck warming up, or is your teenager just vaping in the driveway again? 💨☁️

Honestly, from two blocks away, a car thief can't tell the difference—they just know the keys are inside. Don't let your morning coffee run turn into a police report. Read our latest on the 'Warm Car Trap' and why a remote starter is your best defense.

Stop buying your dad novelty popcorn makers. He uses them once. 🍿🚫

Instead, buy him a robot that fights water damage. We know, a leak detector isn't exactly 'sexy.' But do you know what is? Not coming home to a swimming pool in your basement (and saving money on your insurance premiums).

The turkey is in the fryer (hopefully safely), the lights are up (hopefully securely), and your Amazon packages are sitting on the porch (hopefully not for long).

From protecting your jewelry to outsmarting porch pirates, check out our Holiday Survival Guide to keep your Christmas merry and claim-free.

We are officially selling Life Insurance!

To celebrate, we underwrote our first client: Santa Claus.

Between the BMI (cookies), the hazardous occupation (roof jumping), and the experimental aircraft (sleigh), his premiums are... high. But if we can cover him, we can cover you.

Buying something shiny this year? 💍 Don't hide it in your sock drawer—that's the first place they look. Check out our guide on how to actually hide holiday gifts and why 'Scheduling' your jewelry is the only way to guarantee it's covered.

Your roof thinks it’s an airplane, and your garage door is a sail. Winter winds are here—is your home ready to stay put? Check our latest guide on wind-proofing before the freeze sets in.

Winter storms are one of the costliest natural disasters in Canadian history. We break down the physics of ice dams and the preventative steps you need to take now to avoid a messy claim later.

Alberta is moving to a “Care-First, Privately Delivered” auto insurance system on January 1, 2027. The goal is faster access to treatment and more predictable costs by shifting the focus from court battles to care. The new framework was announced in late 2024, with legislation advanced in March 2025 and ongoing implementation through 2026.

In Alberta, distracted driving isn’t just a $300 mistake — it’s a fast track to higher premiums, lost discounts, and a spot on your insurer’s “risky driver” list. From phone habits to premium hikes, here’s why your next message can cost more than you think.

Most basement floods are preventable with a few strategic fixes and a little maintenance.

Selling a car privately generally means more money in your pocket than trading it in, plus the satisfaction of closing the deal yourself.
It also means extra steps to avoid scammers, legal headaches and the kind of buyer who suddenly “forgot” their wallet.

Albertans are paying some of the highest premiums in the entire country, yet the companies cashing those premium cheques are fleeing because, they claim, they can’t turn a profit.  

By going digital, you can access your policies anytime, anywhere—putting control back in your hands and eliminating the wait for paper documents lost in transit.

You may have noticed your insurance premiums going up, and we want to explain why—and how we can help.

In 2024 alone, the Jasper wildfire caused over $1 billion in insured damages, and the Calgary hailstorm racked up $3 billion—making it Canada’s costliest hail event ever.

As of January 1st 2020, the new Alberta Condo Legislation stipulates that a condominium corporation may recover up to $50,000 of the corporation’s deductible from a condo owner.

Standard Endorsement Forms (SEFs) allow you to customize your policy to fit your needs. Here’s a breakdown of five common SEFs in Alberta and how they can benefit you.